2.103 Driving Innovation Through IP Strategy

This course covers how to use a comprehensive, strategic patent program to drive innovation. What are the realities of patent litigation you need to know to create a defensive strategy? What questions will help you identify critical future opportunities for your business, including opportunities in adjacent markets and potential future pivots? How do you make it difficult for competitors to copy your innovations? What are some ways you can drive significant value for your company without litigating or licensing your patents? Are there tactics and processes that will help you be more creative as you think about your opportunities?

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