Reimagining Product/Market Fit with Vishal Kapoor

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How do you know there is a market for your product? All too often, smart people have clever product ideas that may not fit with what the market wants. Over 90% of all products that are released fail, just as 90% of startups fail. And the rates are higher for first-time entrepreneurs. This program will teach you many strategies exist to minimize the risk of missing the mark entirely, including reversing the concept of Product/Market Fit to MARKET/Product Fit.

Vishal Kapoor is a founding principal at Three Legged Stool, a consulting and software firm that focuses on Product/Market Fit, channel strategies, product launch, and M&A. Most recently, Vishal served as CEO of Paradata, a supply chain data analytics platform. Previously, he was Vice President of Marketing and Product Management at Cadence Design System. He has also served as the General Manager of the IP Business Unit of Silicon Access Networks and held engineering and sales roles at Verisity Design and Alcatel-Lucent. He started his career engaged in the discovery of the Higgs Boson, developing big data and tiered data acquisition systems at the Superconducting Super Collider for the U.S. Department of Energy.